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Pictograms are indispensable elements in wayfinding, especially in locations with high levels of international movement, such as airports, train stations, tourist areas, cruise ships, hospitals, parking facilities, etc.
A well-designed wayfinding system combined with thoughtfully crafted pictograms that resonate with people can enhance the quality of the travel experience. And can contribute positively to the identity of the sender, thereby fostering brand preference.
With appealing pictograms, people are more inclined to understand and accept the imagery, thereby internalizing it.
This allows them to intuitively continue their path at a glance without needing to think.
This places certain demands on pictograms:
They must be:
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Simple, clear & consistent
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Appealing from a human perspective
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Well-designed in terms of lines and proportions
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