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By people, for people
Pictogramtoday creates custom pictograms designed specifically for modern wayfinding needs. We offer an extensive database containing over 800 pictograms that are ready to use across various industries. Additionally, we can improve existing pictogram sets that organizations already have in place.
Pictograms by people, for people
We design icons with a human perspective: clear and consistent, yet always attentive to empathy, inclusion and culture. Whereas standard icons are often clinical and generic, we create symbols that are understood intuitively – by everyone, regardless of language or background. Our icons are not merely visual signs, but bridges between people and places.
Pictograms are indispensable elements in wayfinding, especially in locations with high levels of international movement, such as airports, train stations, tourist areas, cruise ships, hospitals, parking facilities, cultural hotspots, etc.
A well-designed wayfinding system combined with thoughtfully crafted pictograms that resonate with people can enhance the quality of travel experience. And can contribute positively to the identity of the sender, thereby fostering brand preference.
With appealing pictograms, people are more inclined to understand and accept the imagery, thereby internalizing it.
This allows them to intuitively continue their path at a glance without needing to think.
This places certain demands on pictograms:
They must be:
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Simple, clear & consistent
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Appealing from a human perspective
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Well-designed in terms of lines and proportions
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